Metro's Use of QR Codes

Updated! 2011-01-11 20:00 – see the response from the Metro. The Metro is a London-based UK newspaper national newspaper which is distributed in 33 cities across the UK. Around a year ago, I reviewed the Metro’s mobile website. It wass a perfectly fine mobile site and I’m pleased to see that over the last 12 [...]

 
QR Codes Going Mainstream? ASDA and Martina Cole

Two of the biggest “mass market” brands are using QR Codes in their advertising. ASDA – the UK arm of Walmart – and Martina Cole – one of the UK’s best selling authors. Here’s the poster in situ Here’s a close up of the code It’s a reasonable physical size and the information density isn’t [...]

 
Do Newspapers Get The (Mobile) Web?

I’ve written before about how newspapers are reacting to the changing media landscape. Every so often, I spy something that reminds me just how far they need to go in order to fully “get” the web. This latest example is from the Financial Times. I have huge admiration for the FT. Their reporting is usually [...]

 
Do Newspapers Get The Web?

Recently I was featured in two prominent online newspapers. The Times published a short story I wrote for The Times Cheltenham Twitter Competition. The Guardian wrote about my experiences with energy monitors. What struck me was the very different ways that these “Old Media” approached the “New Media” of the web. I’ll state my biases [...]

© 2011 Terence Eden has a BlogSuffusion theme by Sayontan Sinha

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