More *Real* QR Statistics

There was a lot of interest in my recent post about TfL’s QR statistics.

Today, I present to you three very different QR codes and their statistics. These are all taken from the Metro newspaper on Tuesday January 10th.

Wowcher
First up is “Wowcher”, a big quarter page advert on page 28.

Wowcher’s statistics show a consistently …

 
Email Via QR Codes

The Metro have been on quite a QR splurge recently – this is their latest effort encouraging people to write in to the paper.

On the surface, it’s quite a simple idea – yet Metro have needlessly complicated it.

The Process
The simplest process would be

Scan Code
Send Email

That’s not what Metro have done. By using Scanlife …

 
Metro's Use of QR Codes

Updated! 2011-01-11 20:00 – see the response from the Metro.

The Metro is a London-based UK newspaper national newspaper which is distributed in 33 cities across the UK.
Around a year ago, I reviewed the Metro’s mobile website. It wass a perfectly fine mobile site and I’m pleased to see that over the last …

 
Mobile Newspapers

When I was a student, I had a brilliant idea.  Why not have a stand at every train station where you could sync your Palm Pilot with the latest news?

Insert a pound in the slot, press the button for The Times, aim your handheld’s IrDA at the blinking light and ZAP! All the latest …

© 2011 Terence Eden has a BlogSuffusion theme by Sayontan Sinha

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