Three failures and one giant lost opportunity Failure 1 – Targeting This version of the Tesco shopping app is only available on Nokia phones. Nothing wrong with that – Nokia are still the biggest phone seller on the planet. So why allow the advert to be shown to Android users? It will annoy users, reduce [...]
In this Mobile Badvertising series, I regularly pick on the Guardian. I don’t have anything against them – they’re my favourite mobile news resource. It’s such a shame that the advertising they have on the site is atrocious. Samsung Galaxy S The Galaxy S is Samsung’s latest Android handset. There are so many Android phones [...]
Once again my wrath is targeted at The Guardian, Barclays and Apple. Three massive companies – each one of whom could have stopped this advertising disaster. Mistake #1 Take a look at this rather charming advert on the Guardian’s mobile site. The more astute among you will recognise the problem. I’m being advertised an iPhone [...]
When I was a student, I had a brilliant idea. Why not have a stand at every train station where you could sync your Palm Pilot with the latest news? Insert a pound in the slot, press the button for The Times, aim your handheld’s IrDA at the blinking light and ZAP! All the latest [...]
One of the things I love about Private Eye is the columns I don’t read. Corners of the magazine dedicated to the gossip of the classical music world, the perils of modern architecture, positively incomprehensible reports about big business buying into football. I care for none of these subjects, but I’m immensely relieved that they [...]
I read most of my news through my mobile – if your website isn’t mobile friendly, I won’t be bothered to read it. I’ve greatly enjoyed the BBC’s Mobile News service and Guardian Mobile – but now there’s a new player – The Times has a mobile site. This is a quick review of what [...]
Recently I was featured in two prominent online newspapers. The Times published a short story I wrote for The Times Cheltenham Twitter Competition. The Guardian wrote about my experiences with energy monitors. What struck me was the very different ways that these “Old Media” approached the “New Media” of the web. I’ll state my biases [...]
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