Charity QR Codes - A Missed Opportunity?

QR codes are an awesome free resource for charities. Sadly, they are often misused. Charities can use them to drive SMS donations – here’s a quick example of how this works.
Sightsavers
Sightsavers is an incredible charity, working hard to combat blindness in developing countries. I’m picking on them only because their poster …

 
Bad Oxfam! No QR Cookie for you!

Last year I gave a presentation at PayPal to show how charities could harness QR codes.

I’m not sure if Oxfam were in the audience that day. But if they were, they missed the point. QR codes are a solution for quick interactions with mobile phones. Let’s investigate the Oxfam QR code …

 
Charity Hack - QR Codes For Enhanced Mobile Giving

This is the presentation I gave for Charity Hack 2010.

If you’re on mobile, you can view the mobile friendly version of the slides.

Audio and video coming later.

The gist of the talk is – use QR codes to drive mobile donations. Use return SMS to encourage people to share with their friends.

 
Mobile Badvertising - #tweetsgiving

America and Canada both celebrate a holiday called “Thanksgiving”. Although, for complex reasons, the celebrate it at different times of the year. Outside of North America the holiday simply doesn’t exist. Much like the US doesn’t celebrate Guy Fawkes night – the British don’t celebrate Thanksgiving.

So, I was a little surprised …

 
Donate Minutes Via Your Mobile

Directly inspired by Scott Smith’s excellent brainstorming game at #M4ChangeUK.

A team consisting of myself, Luke Razzell, Improbulus, Karina Brisby, Priya Prakash, and a few other lovely people whose names have slipped my mind were tasked with finding a way to raise money for clean water.  Specifically targeting families and using mobile payments.

The Proposition

The ability …

© 2011 Terence Eden has a BlogSuffusion theme by Sayontan Sinha

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