How Popular Are QR Codes? One common complaint I hear is that QR codes are just too obscure. I don’t think that’s true. Aside from continual use in newspapers and magazines, they’re all over the city. Here are a few examples that I snapped while walking around London. How Popular Are QR Codes? One common [...]
It looks like the next big thing in Kindle-land is – depressingly – advertising subsidisation. the world’s first ad-supported Kindle, going on sale within Target and Best Buy locations for $114. That represents a gentle $25 savings compared to the price of today’s cheapest Kindle, but those 2500 pennies don’t come free — you’ll be [...]
Seen in the latest issue of Sport Magazine – this rather interesting QR advert for Wall Street: Money Never Sleeps. This is a really well executed campaign which should serve as a template to other advertisers. There are, of course, one or two issues that I have with it. Let’s start by zooming in to [...]
Congratulations to rawedge for this QR campaign for Sky Atlantic. A simple QR code, pointing to a URL (with source=qr for analytics), a mobile website, and a 3gp video. Almost perfect. Why Almost? I’m a nit-picker – but here are a few suggestions to make the campaign better. Make the code bigger. When dealing with [...]
I’ll preface this by saying that Wonga’s lawyers are far better than mine. Wonga, the payday loan company, has found itself in a bit of hot water recently. They’ve had an Advertising Standards Authority adjudication against one of their adverts and they have raised the ire of Stella Creasy MP over their sponsorship of the [...]
Another day in London – another sighting of a QR code! This time, on a poster for high-brow art-house flick The Mechanic. Quite close to the bottom of the poster – so low, I had to kneel to scan it – is a QR code. Scan it and it takes you a mobile friendly trailer [...]
I’m a big fan of Groupon – the money saving site – that’s why I’m so disappointed with their latest campaign. A nice simple set of banners. Let’s gloss over the missing apostrophe in this one though… Which leads to the Groupon mobile friendly site. Well formatted mobile site. Free text field for an email [...]
After the derisory efforts of Waitrose to properly utilise QR codes, it’s disheartening to see Debenhams make a brand new mistake. At the bottom of tonight’s Evening Standard is this advert from Debenhams. The QR code immediately caught my eye and – being the saddo that I am – I immediatley whipped out ZXing and [...]
What a joy for fans of 2D codes. London’s freesheet “Metro” has adverts with two different styles of 2D codes on pages 14 and 15. In the left corner – John Lewis sporting a QR Code. In the right corner – the Donkey from Shrek going into battle with an MS Tag. FIGHT! QR Code [...]
What’s this I spy from across Woking Station? Why! An advert for the Olympus PEN – complete with a QR code! The QR code is near the bottom, and has some explanatory text letting you know how to use it. There’s even a shortcode to get a reader. The URL that’s sent back from the [...]
British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they’re running a campaign based around how much you could save if you switch to them. Still, what concerns me in this Mobile Badvertising series is not the content, but the execution and usability. Let’s see [...]
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